Exploring the Limitations of Traditional Communication Models in the Age of Digital Interaction

Introduction The rapid evolution of communication technology has transformed how individuals and organizations convey and receive information. Traditional communication models, which often focus on linear, one-way processes, have been foundational in understanding interpersonal and mass communication. However, with the rise of digital interaction—including social media, instant messaging, and video conferencing—these models may be inadequate in addressing the complexities and nuances of modern communication. This paper aims to explore the limitations of traditional communication models in the context of digital interaction, examining how these models fail to capture the interactive, multi-directional nature of communication in the digital age. By analyzing various aspects of digital communication, this report will highlight the need for more adaptable frameworks that reflect contemporary realities and provide insights into how communication scholars and practitioners can better navigate the digital landscape.

The Limitations of Traditional Communication Models

Linear Models of Communication One of the most widely recognized traditional models of communication is the Shannon-Weaver model, which outlines communication as a linear process involving a sender, message, medium, receiver, and feedback. While this model has been instrumental in understanding basic communication dynamics, it is overly simplistic for several reasons. First, it assumes a one-way transmission of information, which does not account for