Unveiling Anticipation: The Impact of Teaser Advertising on Consumer Engagement and Interest

Introduction Teaser advertising is a marketing strategy designed to generate curiosity and anticipation among consumers before a product launch. By providing minimal information and creating an aura of mystery, teaser ads aim to engage potential customers and spark their interest. The purpose of this report is to examine the effectiveness of teaser advertising in fostering consumer engagement and interest, exploring the psychological mechanisms at play, and evaluating the impact of such strategies on consumer behavior. By analyzing various examples and theoretical foundations, this paper seeks to provide a comprehensive understanding of how teaser advertising functions and its implications for marketers.

The Mechanics of Teaser Advertising Teaser advertising operates primarily on the principles of curiosity and anticipation. According to the Information Gap Theory, individuals are motivated to seek out information when they perceive a gap between what they know and what they want to know (Loewenstein, 1994). Teaser ads exploit this