Enhancing User Engagement: The Impact of In-Feed Advertising on Digital Marketing Strategies

Introduction

This report examines the role of in-feed advertising in digital marketing strategies and its impact on user engagement. In-feed advertising, which integrates promotional content seamlessly within a user’s feed on social media or news platforms, has surged in popularity as a method for brands to reach their target audiences. The purpose of this report is to analyze how in-feed advertising enhances user engagement and its impli