Measuring Engagement: Insights from MAU, WAU, and DAU Metrics in Digital User Behavior

Introduction

In the digital landscape, user engagement is a critical metric for understanding the effectiveness of online platforms and applications. This report examines three key metrics used to measure user engagement: Monthly Active Users (MAU), Weekly Active Users (WAU), and Daily Active Users (DAU). The purpose of this report is to analyze how these metrics provide insights into user behavior, retenti