The Framing Effect: How Context Influences Decision-Making and Perception

Introduction

The framing effect is a cognitive bias wherein individuals’ decisions and perceptions are significantly influenced by the context in which information is presented. This report aims to explore the mechanisms of the framing effect, its implications for decision-making across various domains, and its relevance in understanding human behavior. By examining empirical evidence and theoretical frameworks, this paper will elucidate how framing can alt